America First Healthcare
The America First Way. — website, live today.
Read the case studyWebsite redesign
Keep what earns its place. Rebuild the rest, custom-built.
When a redesign is the right call
A redesign is nota fresh start.
You already have customers who know where to find you, pages Google already trusts, and words that took real effort to write. A redesign that throws those away is a launch pretending to be a rescue. The work is deciding what carries forward, then building everything else custom — no theme, no page builder, nothing bolted together.
See what we build- 01
It reads as older than you are
The business has moved on — new services, better clients, a sharper story — and the site still argues the old case.
- 02
It is slow on a phone
Most of your visitors arrive on one. A site that takes five seconds loses them before a word is read, and Google counts that.
- 03
Nothing arrives through it
Traffic without enquiries is a structural problem: no clear path, no reason to act, or a form nobody trusts.
- 04
You cannot change it yourself
Every edit is a request to someone else, so the site ages between invoices instead of keeping pace with the work.
What carries over
The part most redesigns get wrong.
Your rankings
Every old address is mapped to its new one before launch, so the pages Google already trusts keep pointing somewhere instead of becoming dead ends — the best protection a redesign can give its rankings.
Your content
Words that earn their place stay, sharpened rather than discarded. Case studies, service detail and proof are assets you already paid for.
Your measurement
Analytics carry across with the events that matter, so the before and after are comparable rather than two unrelated stories.
Anything that works
A booking flow your clients know, a form your team relies on, an integration doing real work — kept, and made faster.
How it runs
- 01
Audit
Week 1
What the current site does well, what it costs you, and which pages carry the traffic worth protecting.
- 02
Structure
Week 2
The argument the new site has to make, the pages that carry it, and one action per page.
- 03
Design and build
Weeks 3–5
Identity and interface together, custom-built — no theme, no page builder underneath.
- 04
Migration and launch
Week 6
Redirects mapped, content moved, speed and accessibility measured, then the switch.
Your current site stays up the whole way through. The new one is built beside it and only takes over at launch, so there is never a day without a website.
Custom-built, live today
Plated Properly
Eat well. Live proper. — brand, website & platform, live today.
Read the case studyAsked before every redesign
- Will a redesign hurt my Google rankings?
- It can, when addresses change and nothing points the old ones at the new. That is why the redirect map is written before launch rather than after, and why measurement carries over — so a drop would be visible immediately rather than a month later.
- How long does a redesign take?
- About six weeks for a standard business site, running from audit to launch. Larger sites and custom platforms run longer, and we say which before you commit.
- Can you keep our existing brand?
- Yes. Plenty of redesigns are a build problem, not an identity one — the brand is fine and the site beneath it is not. We say plainly which one we think you have.
- What happens to our current site while you build?
- It stays up and untouched. The new one is built alongside it and only replaces it at launch, so there is no window where you have no website.
Start with the audit
A 30-minute call, and we go through the site you have now: what is worth keeping, what is costing you, and what a rebuild would take. You leave with a straight recommendation and a price range, whether or not we go further. Monday to Friday, 9am to 9pm Eastern.
